If you have landed on this article, chances are you are interested to know how influencer marketing adds value to your business.
Influencer marketing is another way of describing word-of-mouth advertising, just digitally. It centers on attracting the interest and loyalty of a few key individuals (rather than an entire target market)-individuals who have a clear, demonstrated influence over potential customers buying decision process.
Traditionally, these can be friends or family members, but with social media, word-of-mouth is also digital. Many of us now look for advice and guidance to influencers on various social media platforms-advice; guidance that often directly shapes our consumer decision-making process.
It makes sense to focus your brand-building efforts on influencing the influencers, so they can share news and recommendations about your brands with their networks - resulting in a potentially dramatic increase in the range and scope of awareness of you and your business. Or ride on conversations they are having with their already engaged audience.
There are some top reasons why influencer marketing is right for your business and out of those numerous reasons we have carefully select the top 5 reason and here they are;
Reason #1 Engage Your audience with Multiple Voices:
If you ever wondered why you forget names of people you just got to know, it’s because you have not engaged them enough to have the imprint in your mind. Similarly with brands, it takes multiple touchpoints before anyone start to have some form of familiarity with your brand.
That magic number is 6 to 8 touchpoints.
With influencers, you are able to achieve this with your audience via content and conversations generated. They manage those conversations while you monitor the campaign from a bird’s eye view.
Reason #2 Improve Search Engine Optimisation:
Optimizing your SEO means more than just ranking on the first page. Today SEO means how relevant are you to an individuals conversation topic and search behavior, both on social media and search engines.
By having multiple brand engagement touch points via social media conversations or blogs, increase your chances to be part of conversations you are relevant to; without being spammy of course. Remember this, what is good for human is good for search engines.
Building your brand through innovative brand management techniques and social media optimization strategies can increase the online visibility of your website. Nonetheless, influencer marketing method are now trackable and targetable when using the right tools. Digital marketing techniques let you keep track of the activities and retrieve valuable insights about your influencer marketing performance.
Reason #3 Growing Brand Awareness:
The real strength lies in its ability to create a very personal and powerful association between your brand and a specific group of consumers. They are not just aware of your brand. They consider it relevant to who they are and what they believe in. In effect, Influencer Marketing can shift consumer perceptions and buying patterns through a very personal association that is unlike anything possible with mainstream media campaigns.
In comparison with pay-per-click ads, adding influencer marketing adds that conversational layer into your marketing mix. I mean, I'm sure you would search online on what people talk about a brand after you see a banner ad on new products right?
Reason #4 Builds Customer Trust:
You and I trust recommendations from individuals (even if we don’t know them personally) over brands. And this applies to many more people around us. For new brands and early stage companies, trust is an important factor to gain traction.
Influencer marketing allows brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable. The key to achieving this is building authentic relationships, creating high-quality content, and having a focused strategy.
Why? Because we have a trust over genuine and unbiased voice of influencers. It’s OK if the influencers are paid by brands. Consumers like you and I are intelligent enough to spot them, plus we acknowledge it’s their bread and butter. What’s important for consumers is the honesty and genuinity of sponsored content by
But please. Do not limit influencers on how they should create content. No one likes a hard sale-sy content.
Reason #5 Content Created Are Permanent:
Unlike traditional print or paid ads that wears out overtime (where the content would no longer be discoverable when the campaign ends), digital content from influencer marketing stays online. If you don’t believe
me, try google articles on any topic or search hashtags on Instagram. I’m sure you’re going to find content that is created years back. That’s long run ROI for you.
These content can then be discovered by potential consumers as you improve your online brand interest overtime. And it builds up as you engage in multiple influencer marketing campaigns too.