What is a Facebook Story?

If you’re active on Facebook, you see them everyday and probably create your fair share. 
Facebook Stories are updates from friends about their engagement with a page, person, event etc. that appear in your News Feed.

Stories = Updates from friends about their engagement with pages, people, etc that appears in News Feed. 

Stories created about your brand posts build awareness for your campaign on through content created by influencers on Facebook. When people engage with posts, a description of how they engaged appears as a message in their friends’ News Feeds.

The more people that engage with content on your page, the better the chances that one of their friends will see a Story associated with it, making Stories a valuable factor for how people discover brand pages. 

Since Facebook Stories play such a significant role in how people discover content, Facebook introduced Sponsored Stories. Sponsored Stories are paid ads that highlight friends’ interactions with brands, and improve the chances that people see Stories associated with a brand page.

Post story tellers = People who are interact with content from pages, friends, etc.

If you ever liked a Facebook page, you are one of the story tellers of the page.  



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