Little Scratches on the Wall

Get started with influencer marketing in 24 hours or less

Posted on Tuesday, March 14, 2017

Nothing is more important to an agency than able to develop, deploy, and sell new services to your clients easily. 

However, some marketers ...

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Reporting - It can be easy and insightful

Posted on Thursday, March 02, 2017

Reporting on influencer marketing is kinda old school and have not improved for the past 8 years.

When you ask for content reports from 10 influ...

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[Guide] CatJira Reporting Defined - Consumption stats are as important as REACH

Posted on Wednesday, February 08, 2017

If there is one this that ought to be the highlight of a campaign, it would be how content is consumed and this is important to both marketer and influencers...

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[Guide] Facebook Metrics Defined - Videos

Posted on Monday, January 16, 2017

As videos gain more interest among consumers and marketers, it has never been more important for you and I to understand how Facebook measures video content....

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[Guide] CatJira Reporting Defined - Posts by your influencers

Posted on Monday, December 19, 2016

In CatJira, we make tracking of content created by influencers involved in your campaign easy. Forget about excel sheets, phone calls, or emails to chase for...

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[Guide] CatJira Reporting Defined - Reach Breakdown

Posted on Monday, December 19, 2016

If you are using CatJira's analytics for your campaign, you would come across the image below. 

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[Guide] Facebook Metrics Defined - Stories

Posted on Monday, December 19, 2016

What is a Facebook Story?

If you’re active on Facebook, you see them everyday and probably create your fair share. 
Faceb...

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[Guide] Facebook Metrics Defined - Consumptions

Posted on Monday, December 19, 2016

When people talk about Facebook engagement most think of Likes, Comments, and Shares.

That’s because these are ac...

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