Little Scratches on the Wall

Leveraging on data analytics to help you manage your online influencer campaigns better

Posted on Thursday, October 13, 2016

Influencer marketing has been around for decades even before the dawn of digital marketing. You may recognize its other names: celebrity endorsements, t...

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Reach More Customers with Influencer Marketing

Posted on Friday, October 07, 2016

Here's a few simple ways to attract the right audience to your brand


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Three paths to influencer marketing: Which one is the best for you?

Posted on Monday, October 03, 2016

Influencer marketing is a complex space


As the practice evolves, different offerings (both traditional and tech driven solutions) co-exist...

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Influencer Marketing for Startups: Launching your product

Posted on Thursday, September 15, 2016

Hopefully you have done a pre-marketing for your product launch like I suggested in my previous article, and now the D-day has arrived and you are launching ...

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Influencer Marketing for Startups: Include influencers in your product development

Posted on Thursday, September 15, 2016

I know the statement "include influencers in your product development" got you mental wheels spinning, right?

Why include influencers in my product develo...

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Influencer Marketing for Startups: Pre-marketing for your product launch

Posted on Thursday, September 15, 2016

If you have been reading my articles, you now have a clear idea about the power of influencer marketing. And you also know (or have an idea) of how to plan i...

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Influencer Marketing for Startups: Market Validation with influencers

Posted on Thursday, September 15, 2016

Marketing validation with influencers seems like a stretch doesn't it? We'll not quite. When done reading this article you will see why.

To know how marke...

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Influencer marketing for startups: Share and grow your idea with influencers

Posted on Thursday, September 15, 2016

For startups most of its marketing efforts with be more or less experimental. Meaning until they find what truly works for them, it is all about trial and er...

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Measuring Influencer Marketing Outcome Part 2: Measure Action

Posted on Thursday, September 15, 2016

After everything marketing campaign the best thing to do is to measure its outcome. This helps you know if it was a success, if you got returns on your...

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Working together with Influencers (Part 3: Post-Campaign)

Posted on Thursday, September 15, 2016

You thoroughly researched and planned your influencer marketing campaign and of course, executed and managed it.

Now, what's left is measuring y...

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