Little Scratches on the Wall

[Guide] Facebook Metrics Defined - Videos

Posted on Monday, January 16, 2017

As videos gain more interest among consumers and marketers, it has never been more important for you and I to understand how Facebook measures video content....

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[Guide] CatJira Reporting Defined - Posts by your influencers

Posted on Monday, December 19, 2016

In CatJira, we make tracking of content created by influencers involved in your campaign easy. Forget about excel sheets, phone calls, or emails to chase for...

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[Guide] CatJira Reporting Defined - Reach Breakdown

Posted on Monday, December 19, 2016

If you are using CatJira's analytics for your campaign, you would come across the image below. 

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[Guide] Facebook Metrics Defined - Stories

Posted on Monday, December 19, 2016

What is a Facebook Story?

If you’re active on Facebook, you see them everyday and probably create your fair share. 
Faceb...

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[Guide] Facebook Metrics Defined - Consumptions

Posted on Monday, December 19, 2016

When people talk about Facebook engagement most think of Likes, Comments, and Shares.

That’s because these are ac...

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[Guide] Facebook Metrics Defined - Impressions

Posted on Monday, December 19, 2016

The large challenge of social media marketers (when working with influencers with Facebook pages) is knowing how many and how frequent people see it. Afteral...

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Influencer Marketing Gone Wrong - Avoiding The Most Common Mistakes Marketers Make

Posted on Saturday, December 10, 2016

Are you responsible for managing campaigns to roll out a new product or service? Or are you one of the essential cogs in the HR machine with a job that in...

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The Biggest Problem With Micro-Influencers and Solving it

Posted on Saturday, December 10, 2016

By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the celebrity influencers with m...

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In-kind or Paid collaboration with influencers? Understanding the marketer dilemma.

Posted on Saturday, December 10, 2016

As part of improving CatJira's services to solve pain points of marketers working with online influencers, I stumble upon an article on May 2016 titled "

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10 Reasons Why Influencer Marketing adds value to your marketing campaigns

Posted on Saturday, December 10, 2016

Influencer marketing has been undervalued for one obvious reason - it just takes too much time to get it started because it has been vague due to human limit...

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